Campaign Video Helps Close the Gap!

If a picture says a thousand words, then imagine the power of a video!

We recently worked with our client, The Phoenix Residence, Inc. to create a video as part of a fundraising campaign to help “put a face” on the urgent need facing the organization.

The Phoenix Residence, Inc. manages 20 group homes across the metro area for adults living with physical, developmental, and intellectual disabilities and also provides services to help individuals remain in their own homes. Phoenix hired SCC to develop a marketing and fundraising campaign to help them “close the gaps” they are experiencing in attracting and retaining staff due to a very tight job market and ongoing changes to the State’s medical reimbursement system. We call it the Close the Gap! campaign.

The goal of the campaign is to position The Phoenix Residence to raise $150,000 to help ensure the organization is able to attract and retain quality, skilled, and caring Direct Support Professionals by providing them with competitive wages and benefits. One of the tools we created to help tell the Phoenix story is a video that shares some of the faces and voices of Phoenix. The SCC team wrote the script and interviewed those you see in the video. We were pleased to work with the talented team at Town Square Television in Inver Grove Heights, to produce the video.