Marketing & Communications

Marketing and communications is what drives your organization’s presence in the community and among your stakeholders. Effectively communicating about your organization will advance your mission and build awareness in the community.

“Strategic Consulting & Coaching helped us develop a sustainable brand strategy that has really elevated our organization. They recommended tools and resources that allow us to do much of the ongoing work ourselves, without having to rely on outside vendors. This is especially critical, as every dollar spent on marketing or communications is a dollar we can’t invest in serving our clients.”
— Client, Marketing Director

What we can do for you

Our marketing and communications professionals have a sweet spot for strengthening community-based nonprofits and helping them nurture relationships with their stakeholders.We invest ourselves in identifying the stories and narratives that empower our clients to raise awareness of those they serve and the impact they’re making in the community which is critical for building financial support. What can we do for you?

Our work begins by understanding and exploring your core values and mission. We then supply you with building blocks customized for your needs and to support your success — mission, branding, storytelling, and messaging that is simple yet dynamic and helps inspire others to get involved with your work.

We focus on developing and delivering messaging that connects and engages your various stakeholders, including the following audiences:

  • Clients

  • Donors (and prospective donors)

  • Volunteers

  • Partners

  • Employees

  • Business and community groups

  • General community

Our Marketing & Communications Services

The terms "marketing" and “communications” can mean different things to different people. We can provide you with a full range of marketing and communications services ranging from strategic planning to stakeholder engagement. At Strategic Consulting & Coaching, marketing and communications services include:

  • Strategic communications planning (e.g., identifying goals, strategies, tactics, action steps, measures, evaluation, etc.)

  • Marketing audits (to gauge what’s working, what needs to change and how)

  • Donor, client, volunteer and employee communications

  • Focus groups and surveys (to measure stakeholder perceptions and perspectives)

  • Brand identity concepting, development and management (e.g., logos, campaigns, style guides, photography, etc.)

  • Social media marketing (planning, guidance and content strategy for tools such as blogs, LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc.)

  • Market intelligence research/comparative reviews (e.g. review of an entire sector or comparison of selected nonprofits, etc.)

  • Graphic design for print and digital (e.g., flyers, brochures, annual reports, websites, e-newsletters, etc.)

  • Website planning, strategy design and implementation. Ability to build sites in whatever platform the client chooses, or will make suggestions based on client's needs (e.g., Drupal, Joomla, WordPress, GoDaddy, DreamWeaver, Squarespace, Wix, etc.)

  • Media relations and public relations

According to the 2015 Nonprofit Communications Trends Report, a growing number of nonprofits are moving away from investing in new donor acquisition as a primary goal. Instead, retaining current donors and engaging their communities is becoming increasingly important. Our team is eager to work with you to highlight the value of the work you are doing to serve your clients and strengthen your community. Together, we’ll help you stand out, tell your story and build your success.